Wednesday, November 16, 2016

4 of the Best Business Books of 2016

There is no better way to gain practical business knowledge than to read business books. The books instill people with in-depth knowledge of how to solve practical problems facing the businesses today. Here is a pick of four best business books of 2016:

LHow GPS Is Changing Technology, Culture, and Our Minds (W.W. Norton, 2016)

Greg Milner brings the topic of global position systems home. In his book, he puts together an intricate story of the way human ability, economy, and technology relate. He shows strongly how public investment in the development of new technologies can have many benefits to the economy.

The other important point he makes is that powerful technologies do not seem to have a high value when they are introduced to the market. However, with time, they become a necessity and very useful to the public. He concludes by suggesting that corporations and governments should increase their investments into technology research as it has broad effects on their own functionality.

Pre-Suasion: A Revolutionary Way to Influence and Persuade (Simon & Schuster, 2016)
Robert Cialdini explains that in many training programs there professionals looking for a “Yes!” from the audience. He discovered that the best persuaders are those that start with pre-suasion. This, he explains, is the process of arranging the recipients to become receptive to the message before it comes to their ears. He calls the process as privileged moments.

Cialdini offers several practical tips and methods of pre-suasion that managers can use to become effective influencers of employees. He also teaches of ethical persuasion.

Small Data: The Tiny Clues That Uncover Huge Trends (St. Martin’s Press, 2016)
Martin Lindstorm dispels the feeling that big data holds everything that marketers need to achieve their success. He says that small data can also give you clues of what your customers want. The book takes you through interesting narratives as it tries to solve several marketing problems. It also provides ways marketers can collect qualified data for use in marketing concept.

The Power of Resilience: How the Best Companies Manage the Unexpected (MIT Press, 2015)
Yossi Sheffi explains that globalization comes with a promise of a bigger market and cutting costs. However, it also comes with risk that can bring down the enterprise. He draws best practices in preparation to solving of crisis when the business moves to the global stage. Sheffi also goes down to explain how such companies can enhance flexibility and redundancy so that they are able to thaw possible hitches in doing their business. The book also talks of disaster management and proactivity in predicting future problems.

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